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The Prada label was begun in 1913 by Mario Prada when he began selling shoes, leather handbags and trunks. He opened two boutiques in Milan after experience in Europe and U.S.A.

The classic Prada suitcase was made of heavy walrus skin but as plane travel made heavy suitcases impractical, the company started to make lighter bags and high quality items made of crystals, tortoise shell and wood. They also sold garments of waterproof fabrics to the U.S. However the company had gone into decline in the 1970's.

1950 Miuccia Prada was born. By her mid-20's she had a doctorate in political science and in her 30's, she was a communist. In 1970 she started making backpack bags out of waterproof fabric called Pocone.

1979 She took over the Prada family business. Since sales were down, she expanded into luxury tote bags and backpacks in black with flat classic lines, made from nylon.

1985 She launched a line of footwear for women and her first pret-a-porter clothing line, using high quality fabrics. Her clean lines gave her fame, and she came to be known for under-stated elegant garments.

1993 She received an International award from the Council of Fashion Designers of America.

1995 She won "Designer of the Year" award.

1998 Prada opened their first menswear shop in Los Angeles, USA. They also opened new Prada stores in Manhattan and Las Vegas, as well as Miu Miu's first North American boutique, in Los Angeles.

Prada is now a worldwide empire, with stores in practically every country in the western world. It is a million dollar concern, with every celebrity wearing Prada clothes.

Prada style

Fabrics - Miuccia Prada uses a lot of crunchy polyester, parachute nylon and other synthetic fabrics. Colours - she likes Battleship green, browns, white, cream, and black. Simple destructured shapes, knee length skirts, her skinny belts had become the currency of success in the mid 90's. Her clothes are not exactly fashionable. There is no defining accent, just a grouping of desirable useful things in exquisite fabrics.

Her clothes, though often deceptively plain looking, have become widely influential. She gives traditional garments a modern handling, like trimming nylon parkas with mink and making trench coats and twin sets out of silk faille. It seems that the whole world craves Prada's ice-cool minimalism and deadpan eroticism

Financial Activities

Patrizio Bertelli (Miuccia Prada's husband) made a series of acquisitions which began in the late 90;s, taking over Helmut Lang, Church Shoes, Jil Sander, Fendi and other companies.

Prada (as part of a consortium) took over the house of Jil Sander in 2000, but Bertelli had a fight with the designer who had built up the house of her own name and the result was that she left. As part of her agreement to leave, Jil Sander is not permitted to have anything to do with fashion till 2003.

At the end of 2001, they were some $ 1 billion in debt. They decided to sell Fendi to LVMH (who own Dior, Givenchy and other houses) for S 250 million. Industry watchers felt that Prada was facing a serious cash crisis. Then in April 2002, Prada sold Byblos, a house that they had only acquired in June 2001

缪西娅·比安奇·普拉达

 创始人：MarioPrada 
 设计师：
 ①1978年以前负责人马里奥·普拉达 　
  ②1978 年至今,缪西娅·比安奇·普拉达(Miuccia Bianchi Prada),活
   跃于政坛。七十年代末八十年代初转向服饰设计，继承并发扬了祖父遗留下来的普拉达风格，    使这个品牌成为当今世界炙手可热的知名商标。  

  官方网址：http://www.prada.it 
设计风格：结比元素的组合恰到好处，精细与粗糙，天然与人造，不同质材、肌理的面料统一于自然的色彩中，艺术气质极浓。 
品牌简介： 

1913年，意大利人Mario Prada创立了Prada，以设计制作和售卖手袋、行李箱、短裤和鞋履为主。Mario Prada在米兰开设了两间时装店(boutiques)售卖自己的产品。

Prada 可谓说是一个老字号，但由于它的出品追求完美，所以无论老少，对此品牌的认知度绝不逊于其它任何牌子。要回溯 Prada 的历史，必须从二十世纪初谈起…… 

意大利人注重家族观念，时尚工业也不例外， Prada 就是其中代表。 Prada 草创于 20 世纪初，因当时活络的商业贸易与交通商旅频繁，创立人 Mario Prada 开始制造一系列针对旅行的手工皮件产品，并于 1913 年开设一间精品店。 最初的Prada行李箱采用海象皮来制造，重量不轻，实在不适合带它上飞机去旅行。因此，Mario Prada改为采用轻便而耐用的皮革来制造行李箱，又研制出防水布料(Waterproof fabrics)，销售到美国去。由行李箱和手袋起家，一直蓬勃发展及扩张，成为闻名世界的意大利品牌之一。
好景不常，Prada于七十年代开始步入衰落阶段，设计保守陈旧，不思进取，有夕阳西下、垂垂老矣之感。故事走笔至此，自然要有一位救世主降世。否则，今天哪有名头响亮的Prada？那救世主正是Mario Prada的孙女Miuccia Prada。1978 年 Miuccia Prada 与其夫婿 Patrizio Bertelli 共同接管 Prada ，带领 Prada 迈向全新里程碑。 

Miuccia 接手之际， Prada 仍是流传于欧洲、代代相传的家族，若没有创新与突破，很容易没落。 Miuccia 企图寻找和传统皮料不同的新颖材质，历经多方尝试，从空军降落伞使用的材质中找到尼龙布料，以质轻耐用为根基，「黑色尼龙包」一炮而红！Prada直至1989年才推出首次秋冬服装秀，一反当时潮流的设计赢得不少赞美；90年代，打着「Less is More」口号的极简主义应运而生，而Prada简约、带有一股制服美学般的设计正好与潮流不谋而合。1993年，Prada推出秋冬男装与男鞋系列，一时之间旗下男女装、配件成为追求流行简约与现代摩登的最佳风范；90年代末期，休闲运动风潮发烧，Prada推出Prada Sport系列，兼具机能与流行的设计，造成一股旋风。 

Miuccia身世简介:   

生于1950年的Miuccia小姐，二十岁时已流露了她的聪敏、时装触觉和设计天份，设计了一个采用防水布料“Pocone”来制造的背包，廿来岁时更考获了政治学博士学位。1979年，正式接掌Prada。为了挽救向下沉的家族生意，Miuccia扩充手袋线，沾手女装购物袋(tote bags)和背包。Miuccia用回她钟爱的黑色尼龙防水布料“Pocone”来生产各类袋子，并钉上倒三角形的Prada铁牌。这类Prada黑尼龙袋子成为八十年代潮流人士的至爱。
1985年，Miuccia更开拓第一条Prada的成衣系列(Ready-to-wear)以及女士鞋履系列。
1993年，Miuccia Prada夺得Council of Fashion Designers of America的国际大奖；
1995年，更赢得年度“最佳时装设计师”的美誉。
九十年代的Miuccia Prada气势一时无两，Prada group因而发展一帆风顺，购入当时的时装新锐品牌如Helmut Lang、Jil Sander等。今天，Helmut Lang和Jil Sander已成为独当一面的牌子，为Prada group赚钱，可见Miuccia Prada具精明眼光、商业头脑。

Prada亮眼的表现主要归功于Prada的设计与现代人生活型态水乳相融，不仅在布料、颜色与款式工夫，其设计背后的生活哲学正巧契合现代人追求切身实用与流行美观的双重心态，在机能与美学之间取得完美平衡，不但是时尚潮流的展现，更是现代美学的极致。

今时今日，Prada 已行销全球，时装迷均对之如痴如醉。而Prada group更成为欧洲的时装巨擘，与Gucci group、LVMH等齐名。 

RADA的服装，除了布标上的PRADA大写之外，几乎没有任何明显的辨识

记号，唯有皮件上才有明显 的辨识标志。

①PRADA：偶而会以烫压的方式，小小地烙印在皮件的表面上。

②倒三角形的铁皮标志：这个只有在PRADA皮件系列的产品上会出现，
 几乎是大家的第一印象的 铁皮标志，上面除了PRADA之外，在其下方会
 有一行标明其“品牌出生地”的MILANO小字，及创立品 牌的年份1913
 年，而少了一个字就不是PRADA！

Gianni Versace was born in Reggio Calabria, Italy, on December 2, 1946. After an apprenticeship at his mother's dressmaking business, he began working as a freelance designer. At age 25, Versace was creating prêt-à-porter collections for top fashion houses of the time, including Genny, Complice and Callaghan.

In 1978, with the help of his brother, Santo, he founded the Gianni Versace company. Later that year, the first Gianni Versace collection for women was shown in Milan.

Gianni's bold creative genius consistently challenged the boundaries of the fashion industry. His distinctive cuts, vibrant prints and unconventional materials brilliantly united high art and contemporary culture, and he quickly earned international praise. In 1982 Gianni won the Cutty Sark and Golden Eye (L'Occhio d'Oro) awards for his 1982-1983 Fall/Winter women's collection - in which he presented his famous metal chain-mail dress. Versace also received the Golden Eye in 1984, '90, and '91.

Also in 1982, Versace began work for Teatro della Scala, designing costumes for Veronesi's production of "Josephlegende". Gianni's engagement with the theater sparked a passion that would span his career. He was an ardent patron of the performing and visual arts and an esteemed member of the international artistic community. Versace's spectacular costumes were featured in stage events worldwide, among them Donizetti's "Don Pasquale" (1984) Bob Wilson's "Salome" (1987) and "Doktor Faust" (1989), and several Béjart ballets, including "Dionysos" (1984), "Leda and the Swan" (1987), "Malraux ou la Métamorphose des Dieux" (1986) and "Chaka Zulu" (1989). In 1985 Versace was awarded the "Maschera d'Argento" (Silver Mask) award for his contribution to the theater.

In 1988 the jury of the Cutty Sark Award named Versace "the most innovative and creative designer in the world." In 1993, the Council of Fashion Designers of America awarded the American Fashion Oscar to Versace, and he was honored by the Italian and French presidents.

1994 marked the opening of the Versace flagship boutique in the prestigious Kurfürstendamm, Berlin. In September, the "Versace Signatures" exhibition opened at the Kunstgewerbemuseum.

Also in 1994, Versace published "Designs" the English version of his book, "Vanitas - Ricami e Decori - Decori e Ricami." Collaborating with publisher Leonardo Arte, photographers Richard Avedon, Bruce Weber and others, Versace produced three more highly-acclaimed volumes: "Men Without Ties" (1994), "Do Not Disturb" (1995) and "Rock and Royalty" (1996).

In 1995 the first Versus fashion show was held in New York. That year, Versace sponsored the Haute Couture exhibition at the Metropolitan Museum of Art, as well as Richard Avedon's "1944-1994," both of which met with great success.

Gianni Versace died on July 15, 1997 in Miami, Florida.

创始人：Gianni Versace詹尼．范思哲（1997年去世） 
设计师：Gianni Versace詹尼．范思哲 
设计风格：夸张，性感，流露对梦想的写意。 
注册地：意大利米兰（1978年） 
官方网站；http://www.versace.com 

在欧洲一线服装品牌中，意大利的VERSACE无疑是一面散发着奢华艳光的鲜亮旗帜。它代表着服装的先锋文化，用强烈的美感诠释着来自意大利南部的浓郁人文情愫。缔造这一品牌的设计师范思哲终其一生对时尚之美孜孜不倦，被誉为世界上最伟大的时装设计师之一。 

1946年12月2日，范思哲出生在意大利南部港市勒佐卡拉布里亚。幼年的他在从事裁缝工作的母亲身边耳濡目染，不断吸取成衣设计的理论和实践技巧，九岁时他就在母亲的帮助下完成了处女作——一款丝绒单肩礼服。1972年，他受邀为Lucca的Florentine Flowers制衣厂工作，年仅26岁的他开始拓展自己的时尚帝国，于1978年首次举行个人时装发布会。 于1989年开设祥"Atelier Versace"捷高级时装店并打入法国巴黎时装界，1997年在美国遭枪击身亡 。范思哲是世界上最伟大的设计师之一,与其称其为设计师,不如称其为一位艺术家。他的爱好众多，从摇滚乐到芭蕾舞，直至收集古董。这些年来，他以独特的风格，大胆色彩的运用及巴洛克式的怪形镀金“美杜莎”（Medusa—“蛇发魔女”）的金色头像风靡全球。

范思哲的哥哥圣.范思哲和妹妹多纳泰拉.范思哲一直是他事业上的黄金拍档。哥哥在理财上的细心稳妥和妹妹在公关管理工作中的灵活干练，为公司的长盛不衰作出了卓越的贡献。在激烈的商战中，范思哲经常采用闪电行动来适应市场变化。他能在最短的时间内形成判断、组织设计和生产销售，曾创下在五周内完成设计、制造和运输上市全过程的记录。 

范思哲的设计强调古典宫廷的华丽奢艳元素，线条飘逸流畅，色彩明快亮丽，略带招摇动感却不失矜贵气质，用高贵豪华的面料，在不规则的几何缝剪方式中体现衣料与身段的相得益彰。他对美的追求在其logo——巴洛克式的镀金“美杜莎”（蛇发魔女）上得到充分体现，代表一种致命的诱惑力。 

范思哲的设计风格非常鲜明，是独特的美感极强的艺术先锋，强调快乐与性感，领口常开到腰部以下，他拮取了古典贵族风格的豪华、奢丽，又能充分考虑穿着舒适及恰当的显示体型。范思哲善于采用高贵豪华的面料，借助斜裁方式，在生硬的几何线条与柔和的身体曲线间巧妙过渡，范思哲的套装、裙子、大衣等都以线条为标志，性感地表达女性的身体。范思哲品牌主要服务对象是皇室贵族和明星。他为无数巨星设计过的华服都是时尚圈内备受推崇之作。戴安娜钟爱的蓝绸单肩晚装，Nicole Kidman出席奥斯卡颁奖典礼时的金色套服，史泰龙身上深蓝色西服与牙白色衬衣的和谐搭配，都出自他的巧夺设计。范思哲十分重视名模对品牌内涵的诠释作用。80年代，他开始在模特界进行造星运动，Naomi Campbell、Kate Moss等T台红人正是其一手扶植的。 

范思哲除时装外还经营香水、眼镜、丝巾、领带、内衣、包袋、皮件、床单、台布、瓷器、玻璃器皿、羽绒制品、家具产品等，他的时尚产品已渗透到了生活的每个领域。虽然他于1997年在美国遭到枪杀，但其多元化的品牌，如Atelier Versace、Versus、V2 by Versace、Versace Coutoure Ruffo，仍在时装界延续着叱咤风云的神话。

范思哲品牌的现任掌门人，范思哲的妹妹多纳泰拉继承了范思哲的遗志，发扬了范思哲品牌性感华美的风格；而她独自开发自创的二线品牌 --- VERSUS（纬尚时）--- 把目标直接瞄准那些对时尚颇为敏感的年轻人。 --- 虽然VERSUS（纬尚时）品牌没有了媚惑的成分，但是它的设计依旧具有不同凡响的性感

。范思哲于1983年获柯蒂沙克奖，1986年意大利总统授予意大利共和国"Commandatore"奖‘1988年被"Cutty Sark"奖选为最富创意设计师奖，1993年获美国国际时装设计师协会奖。他以他创新的剪裁及耀眼的设计作品在社会名流、好莱坞名人及众多摇滚乐明星如Bruce Springsteen，Sting，Madonna，Liz Taylor,ELton John，Sylvester Stallone和戴安娜王妃中获得了奇高的名望。乐队rock-and-roll、Michael Jackson也是他的老主顾。他还为摩纳哥的Caroline公主设计服装。

Versace相关产品: 彩妆 化妆品 手袋 香水 女装

Born in Piacenza, Italy in 1934, Giorgio Armani is one of the most celebrated and influential designers Italy has ever produced. But it was only by chance that he broke into the fashion industry in the Sixties, after brief forays into medicine (having studied at Milan University) and photography.

Following his military service, Armani launched his career as a window dresser at a large Milanese department store, called La Rinascente. He later revealed that he developed his classic style during this time, following frequent trips to the UK. "England was virtually the most important centre for inspiration," he says. "When I was working for Il Rinascente we used to travel to London for the influences, to see the shops, to learn. I remember seeing some yellow cardigans in a small boutique and bringing them to Il Rinascente and everyone thought I was insane. Yellow cardigans were what the Duke of Windsor was about, they were not something for the average man. The entire idea of such clothing was so outré, so elitist... very, very English."

In 1964, armed with an in-depth knowledge of fabric and design, he was taken on as a designer for Nino Cerruti's men's clothing company, Hitman. Posts at Ungaro and Zegna were soon to follow. In 1974, Armani introduced his own menswear label, his first womenswear collection coming a year later.

Since 1975, Armani has overseen the launch of Giorgio Armani Junior, Underwear, Swimwear, Accessories and Occhiali. Capitalising on the cachet of his more exclusive label, he opened the first of a series of stores selling his cheaper diffusion lines, Emporio Armani and Armani Jeans, in 1981. In 2000, he added a new make-up range to his output, specially designed by Pat McGrath. Today, the Armani empire comprises some 2,000 emporia world-wide with annual sales of more than $1 billion. His catwalk shows often draw a distinguished crowd when he was forced to show in New York in March 1998, after Paris police closed down his black marquee over Place Saint Sulpice claiming that the set-up was "unsafe", Robert de Niro, Spike Lee, Mark Wahlberg, Martin Scorsese, Sophia Loren and Wyclef Jean of The Fugees all came to watch.

Nonetheless Armani claims to base his vision on the everyday people in the street, believing that clothes should be made to be worn not just seen and drawing on the skills he learned as a menswear designer to produce contemporary clothes for women. The wide-shouldered power suit that was a trademark in the Eighties has been softened into a more supple, practical silhouette and Armani's collections these days are elegant and understated (the designer has often expressed a dislike of "important" clothes).

In 2000, Forbes declared Giorgio Armani to be the world's most successful designer, with personal earnings of $135 million in 1999. In 2001, the magazine put him at No.19 (behind the Bulgari family and ahead of the Pradas) on a list of Fashion's New Aristocrats.

创始人：Giorgio Armani

设计师：Giorgio Armani

注册地：意大利
产品：服装、领带、眼镜、丝巾、皮革用品、香水

设计风格：中性，优雅含蓄，大方简洁，做工考究，集中代表了意大利时装的风格。

官方网站：http://www.giorgioarmani.com

品牌发展史 1970年，乔治·阿玛尼与建筑师赛尔焦·加莱奥蒂(Sergio Galeotti)合办公司，而后于1975年创建了"Giorgio Armani"公司并注册了自己的商标。 1974年，当乔治·阿玛尼的第一个男装时装发布会在完成之后，人们称他是“夹克衫之王”。 1984年，创立低价位品牌安波罗·阿玛尼。时至今日，阿玛尼公司的业务已遍及了一百多个国家。除了高级时装Giorgio Armani之外，还设有多个副牌，如成衣品牌Emporio、女装品牌Mani、休闲服及牛仔装品牌Armani Jeans等，其中产品种类除了服装外，还设有领带、眼镜、丝巾、皮革用品、香水等。Emporio Armani是非常成功的品牌，"Emporio"的意大利语的意思是指百货公司，即"Armani百货公司"，这是Armani的年轻系列的牌子。

品牌风格发展
　　70年代
　　品牌创立之初，他推出的第一个男装系列就赢得了普遍的赞誉，其外套的特点是斜肩、窄领、大口袋。到七十年代末，阿玛尼又将男西装的领子加宽，并增加了胸腰部的宽松量，创新推出了倒梯形造型。经过了六七十年代嬉皮士、朋克的纷杂混乱、变幻莫测，人们对那种光怪陆离的打扮方式也心存倦意，这时候阿玛尼那种高雅简洁，庄重洒脱的服装风格，十足的意大利大家风范，恰好满足了人们新的时装需求，使人耳目一新。

　　80年代
　　80年代初在女装上的成就当时的服装界流行圣·洛朗式的女装原则，多为修身的窄细线条，而阿玛尼大胆地将传统男西服特点融入女装设计中，将其身线拓宽，创造出划时代的圆肩造型，加上无结构的运动衫、宽松的便装裤，给80年代的时装界吹来一股轻松自然之风。由于这种男装女用的思想与20年代为简化女装作出突出贡献的设计师夏奈尔所提倡的精神有着异曲同工之妙，阿玛尼被称为八十年代的夏奈尔。改良后的宽肩女装深受职业女性的欢迎，而他宽大局部的夸张处理成为了整个80年代的代表风格，人称80年代是阿玛尼的时代。

　　90年代
　　进入90年代，阿玛尼的创作更趋成熟，他认为浮华夸张已不殖民地是今日潮流，即使是高级晚装也应保持含蓄内敛的矜持之美。优雅、简单、追求高品质而不炫耀，看似简单，又包含无限，是阿玛尼赋予品牌的精神，使他成为影响极简主义无反顾”的重要人物。他的设计并不启发人们童话式的梦想，他追求的是自我价值的肯定和实现，他的服装给予女人的是自信，并使人深切地感受到自身的重要。

   品牌简介： 在两性性别越趋混淆的年代，服装不再是绝对的男女有别，GIORGIO ARMANI即是打破阳刚与阴柔的界线，引领女装迈向中性风格的设计师之一。ARMANI在校内主修科学课程，大学念医科，服兵役时担任助理医官，理性态度的分析训练，以及世界均衡的概念是他设计服装的准则。 ARMANI创造服装并非凭空想，而是来自于观察，在街上看见别人优雅的穿著方式，便用他的方式重组在创造出他自己，属于ARMANI风格的优雅形态。许多世界高阶主管、好莱坞影星们就是看上这般自我的创作风格，而成为ARMANI 的追随者。好莱坞甚至还流行了一句话：「当你不知道要穿什么的时候，穿ARMANI就没错了！」。茱蒂佛斯特就是ARMANI忠实的拥护者。 男女服装中，简单的套装搭配完美的中性化剪裁，不论在任何时间、场合，都没有不合宜或褪流行的问题，来自全球的拥护者更是跨职业、跨年龄。 ARMANI的配件包括了皮件、鞋子、眼镜、领带、丝巾等，与服装一样讲究精致的质感与简单的线条，清楚地衬托款式单纯的意大利风格服装。即使是泳装，也都省去繁复的装饰线条，以雕塑性感曲线的剪接为主，有着一种无法形容的优雅气质。 GIORGIO ARMANI 的副牌有很多，如ARMANI JEANS男女牛仔系列、GIORGIO ARMANI JUNIOR 男女童装系列、还有雪衣、高尔夫球装系列等等，其中发展的最成熟的应该是以老鹰作为标志的EMPORIO ARMANI男女装。各样品牌皆吸引了忠实的支持者，时尚圈中俨然吹起一股ARMANI风。

品牌识别
　　Giorgio Armani服装系列分成主要的两大部分，而其布标的颜色，则是分辨这两大系列的唯一技巧。
　　1、Giorgio Armani Boronuovo：包括男女服装，属于较正式路线，布标是“黑底白字”。
　　2、Giorgio Armani
Collezioni：一样包括男女装，是适合一般场合穿着的服装，普罗大众较能接受的设计路线，布标则为白底黑字。至于，Giorgio
Armani的副牌有很多是以“老鹰”作为标志的Emporio Armani男女装。

风格定位
　　阿玛尼系列品牌紧紧抓住国际潮流，创造出富有审美情趣的男装、女装；同时以使用新型面料及优良制作而闻名。不同于大多数长期经营的时装设计师，追溯阿玛尼18年来的经营历史，很少有可笑的或非常过时的设计。他能够在市场需求和优雅时尚之间创造一种近乎完美、令人惊叹的平衡。

　　就设计风格而言，它们既不潮流亦非传统，而是二者之间很好的结合，其服装似乎很少与时髦两字有关。事实上，在每个季节，它们都有一些适当的可理解的修改，全然不顾那些足以影响一个设计师设计风格的时尚变化，因为设计师阿玛尼相信服装的质量更甚于款式更新。 
 
    他的系列品牌都定位在柔和、非结构性款式，玩弄一些层次及色彩，经常调整比例。
　　事实上，时装界在意大利两个著名的设计师之间也同样存在着激烈的竞争。范思哲素以设计的性感服装、一贯的个人的生活方式并因其意外的死亡为世人瞩目。阿玛尼当然不会设计麦当娜的服装（也不会有象米切尔·菲菲和朱迪·福斯特这样的顾客）。但他的禅学的理念和中性风格可以细看做是范思哲的另一面。而当范思哲在80年代和90年代初期促进了顶级模特的星级规范系统的同时，阿玛尼却从不在他的表演中雇用大腕模特。

　　该品牌服装拥有范围广泛的服装功能，但是弹性、适应性似乎不被看重。事实上，这些服装都拥有豪华的高品质的面料。阿玛尼的服装每件都是精品，具有广泛的可配套性，这使得单品组合成了它的又一风格特性。衣装尽管昂贵，但都有着独特的魅力而不是那种过分的夸张。

　　乔治·阿玛尼品牌的面料都是相当昂贵的。为了扩大客户群，满足大众对设计师品牌的需求，一系列稍便宜的女装如玛尼商标出现了，使用面料为最新技术合成纤维，外人难以仿制。

改良后的宽肩女装深受职业女性的欢迎，而他宽大局部的夸张处理成为了整个80年代的代表风格，人称80年代是阿玛尼的时代。

　　90年代
　　进入90年代，阿玛尼的创作更趋成熟，他认为浮华夸张已不殖民地是今日潮流，即使是高级晚装也应保持含蓄内敛的矜持之美。优雅、简单、追求高品质而不炫耀，看似简单，又包含无限，是阿玛尼赋予品牌的精神，使他成为影响极简主义无反顾”的重要人物。他的设计并不启发人们童话式的梦想，他追求的是自我价值的肯定和实现，他的服装给予女人的是自信，并使人深切地感受到自身的重要。

具有“上衣之王”盛誉的Giorgio Armani，从低调出道到名声大噪的职业历程本身就象一款经典的时装，没有丝毫浮华却耐人寻味。

      Armani 1934年出生于意大利的Piacenza，他先参加了短期的医药学课程，继而在米兰的一间百货公司担任橱窗整理工作。也许天才的过人之处正在于其与生俱来的潜质以及他在不动声色中累积的技艺和灵感。而这种非凡的资质遇到适当的机遇，往往会触发一鸣惊人的神话。1964年，没有时装设计的家族背景，没有正规科班教育基础的Armani竟然设计出了一件男装里衬。凭着这件处女作激发的创作热情，他开启了自己辉煌的设计生涯。在1974年发布了以自己名字注册的男装之后，Armani又与他的搭档Sergio Galeotti携手创建了品牌工作室，于70年代中期推出男女成衣系列。

      Armani在选材方面独树一帜，早在1973年的设计中，他就向人们诠释了把皮革当作一种日常材料来使用的新理念。亚麻，斜纹软呢等都是他所偏爱的材料，由于对材料的质地以及表现效果的深入揣摩，Armani服装上的装饰往往就来自材料本身，比如薄纱上的金银刺绣以及其他一些具有浓郁亚非民族特色的传统装饰。

      打破性别藩篱的中性化穿衣时尚也是Giorgio Armani的一大特色。本着世界均衡的观念，设计师大量运用黑、灰、深蓝，还有其独创的一种介于淡茶色和灰色之间的生丝色，被人称作“以中性颜色的基调在工业社会所需求的新颖和传统的经典之间取得了一个狡猾的平衡”。他创新性地将男性上衣过于硬朗刚毅的外观完全改变，意大利式的休闲上装，长款的柔软无领夹克已经伴着YAPPIE的封号进入主流男性意识。在女装设计中，暗色布料与细节处纤柔的设计相互融合，端庄而不失雅致。

      Giorgio Armani目前旗下共有四个品牌：Giorgio Armani是专门针对上层社会的主打品牌；而Emporio Armani，Armani Jeans和Mani都是面向老百姓的大众品牌。除此之外，还有风格一脉相承的皮件、鞋子、眼镜、领带、丝巾及香氛系列。

      Armani的服饰长期以来受到众多好莱坞巨星的追捧，在明星中流行着一句话：“如果你不知道穿什么，就穿Armani吧。”出道至今，Giorgio Armani已荣获了世界各地30多项服装大奖，其中包括：美国国际设计师协会奖，生活成就奖以及闻名遐迩的Cutty Sark。

  Partners both in life and in business, the pair met while working as assistants in an atelier in Milan. Sharing a love of the baroque, they made their name together in 1985, when the organisers of the Milano Collezioni invited them to take part in a fashion show to launch "New Talents". The following year, they presented their first independent women's ready-to-wear show. Since then, they have introduced menswear and a line of signature fragrances, and opened shops in Italy, Japan, Hong Kong and, in 1999,in London (the London salon, designed by British architect David Chipperfield, is testament to the designers' love of mixing their own Mediterranean spirit with English eccentricity.

  Originally inspired by eclectic, thrift shop Bohemia, Dolce & Gabbana's deeply coloured, animal prints have been described as "haute hippydom" taking inspiration in particular from Italy's prestigious film history. "When we design it's like a movie," says Domenico Dolce. "We think of a story and we design the clothes to go with it." They claim to be more concerned about creating the best, most flattering clothes than sparking trends, once admitting that they wouldn't mind if their only contribution to fashion history was a black bra.

  D&G trademarks include underwear-as-outerwear (such as corsets and bra fastenings), gangster boss pinstripe suits, extravagantly printed and embroidered coats, and black. Meanwhile their fetish-meets-femininity collections are always backed by powerful ad campaigns, like the black-and-white La Sicilia, featuring model Marpessa photographed by Ferdinando Scianna in 1987. But fundamentally they are known for making women look, quite simply, devastatingly sexy. "They find their way out of any black dress, any buttoned-up blouse," says Rossellini. "The first piece of theirs I wore was a white shirt, very chaste, but cut to make my breasts look as if they were bursting out of it."

  Once dubbed the "Gilbert and George of Italian fashion", Dolce and Gabbana gave their fashion interests a musical turn in 1996, by recording their own single, in which they intoned the words "D&G is love" over a techno beat. Newer to the design game than other heavyweight Italian fashion houses such as Versace and Armani, the pair acknowledge that luck has played its part in their phenomenal success. By 1997, their company reported a turnover of £400 million, prompting both designers to announce that they planned to retire by the age of 40 - a promise they happily did not keep.